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MassAHU has partnered with JH Communications, a Public Relations/Advertising agency, to offer our members a
NEW opportunity to... |
John Houle, John@jhcom.net
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Showcase the role brokers play as responsive, educated and experienced advocates for their customers.
- Serve as constant reminder to consumers, particularly business people, that they always will be better served by turning to a broker
- Create statewide effort at a much reduced cost by implementing multiple-community campaigns, thereby reaching all corners of the state
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| PRINT ADS |
| Color Print Ads |
1/4 Page, Color |
2 column, 5 Inch, Color |
“Explaining Proper Coverage" |
sample color ad |
sample color ad |
“Not Left Behind” |
sample color ad |
sample color ad |
“Peace of Mind” |
sample color ad |
sample color ad |
General ad rates and discounts were taken from the Milford Daily News for average daily newspaper rates, and from Bellingham Times for average weekly newspaper rates. |
$690 Daily paper
$299 Weekly paper |
$230 Daily paper
$253 Weekly Paper
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JH Communications Costs
For customizable Ads - (photo, name and company logo) featured in the ads, a cost of $75 would be charged to brokers - 25% discount to MassAHU members |
$345 Daily paper
$269 Weekly Paper
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$115 Daily paper
$230 Weekly Paper
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| Black & White Print Ads |
1/4 Page, B&W |
2 column, 5 Inch, B&W |
“Explaining Proper Coverage" |
sample b&w ad |
sample b&w ad |
“Not Left Behind” |
sample b&w ad |
sample b&w ad |
“Peace of Mind” |
sample b&w ad |
sample b&w ad |
General ad rates and discounts were taken from the Milford Daily News for average daily newspaper rates, and from Bellingham Times for average weekly newspaper rates. |
$565 Daily paper
$208 Weekly paper |
$188 Daily paper
$149 Weekly paper
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JH Communications Costs
For customizable Ads - (photo, name and company logo) featured in the ads, a cost of $75 would be charged to brokers - 25% discount to MassAHU members |
$282 Daily paper
$187 Weekly Paper
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$95 Daily paper
$134 Weekly Paper
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| RADIO AD (sample radio ad) |
- A Broker’s name, company and phone number would be mentioned in the voice over of the ad
- The ad could be further edited to include a broker’s “direct appeal”
- JH would customize each radio ad for brokers at a rate of $100 per hour and would handle copy
writing-customization and production
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| Estimated Costs for Placement of 30 Second Radio Ad |
during Red Sox games
WEEI 105.5 - Springfield
$88
Includes open and close billboards, sponsorships, and bonus spots |
On Talk Radio
95 WXTK News radio - Cape Cod
“Howie Carr program” 3 -7 pm
$70 |
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| TELEVISON AD |
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- A Broker’s name, company and phone number would be mentioned in the voice over of the ad and on screen
- The ad could be further edited to include a broker’s on camera appearance
- JH would customize each radio ad for brokers at a rate of $100 per hour and would handle copy
writing-customization and production
- Estimated cost for production of commercial to include name, picture, company logo, and
phone number - $150
- Estimated cost for production of commercial to include on camera appearance shot at JH Communications - $350
- Estimated cost for production of commercial to include on camera appearance shot on location - $500
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| Estimated Costs for Placement of 30 Second TV Ad on Comcast |
Attelboro Zone
(Attelboro, Dighton, Mansfield, North Attelboro, Norton, Rehoboth, Seekonk, Somerset, Swansea, Taunton)
NESN - Sportsdesk (6 am - 8am) $8.50
ESPN - Sportscenter (5 pm - 12 am) $12.75 |
Newton Zone
(Auburndale, Chestnut Hill, Dedham, Natick, Needham, Needham Heights, Newton, Newton Center, Newtonville, Newton Highlands, Newton Lower Falls, Newton Upper Falls, Sherborn, Waltham, Watertown, Wayland, Wellesley, Wellesley Hills, West Newton, Weston)
NESN - Sportsdesk (6 am - 8am) $30.00
ESPN - Sportscenter (6 pm) $88.00 |
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| NEWSLETTER |
- Exclusive 8 ½ x 11 newsletter that members could use to reinforce role and benefits to existing clients
- Mirrored on the format of The MassAHU Messenger, content would be adapted for a broker version
- Three editions would be available throughout the year for members to send out to their members
- JH Communications would customize each newsletter per agent based on the same rate of
$75 per hour and would handle copy writing-customization, re-design-customization, printing and mailing services for the members.
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| For further information, please contact: |
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JH Communications, LLC
John Houle, President
111 Wayland Ave.
Providence, RI 02906
Phone: 401.831.6123 / Fax: 401.831.6111
John@jhcom.net
www.jhcom.net |
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